Baron Advertising – Data Analysis

//Baron Advertising – Data Analysis
Baron Advertising – Data Analysis 2017-05-11T20:53:19+00:00

Project Description

Performed data analyses in using several tools, among these were Google Analytics to understand the traffic flow from within the site and external traffic sources. Google Ads also played an important role in understanding the paid traffic audience. This helped our client to get a better understanding of the sites target audience, and the relevant pages on the website. In doing so the client has made changes to the website sitemap, to make it more SEO friendly and also user friendly, where the important content is shown first to improve users visiting duration, and reducing the bounce rate by 26.7%.